An (emergent) working definition of “brand” with thousands of examples
Roger Ehrenberg's post "Brands: Authenticity and Pattern Recognition" comments on Doc Searls's "Brands are Bull" (which followed his "Brands are Boring") by pointing out that whether or not you believe...
View ArticleAP42 to Host Branding and Social Media Seminar, Bishop Ranch – San Ramon
Branding & Social Media Seminar October 19, noon – 1 p.m. Bishop Ranch Conference Center 2623 Camino Ramon, Suite 175 (BR3) (see map) San Ramon, CA Free, including light lunch How do you create a...
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Subtle differences: beer, branding and a bogus resumé
One of my favorite ads was for Rolling Rock beer, ca 1996: "Here's to subtle differences." Rolling Rock uses slightly more malt for a little more body, a little more bite, and they're encouraging you...
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